Mastering Product Leadership, AI, and Ad Tech with Neha Bansal

Stepping into product leadership means balancing strategic vision, customer focus, and emerging tech. In this episode of Productside Stories, Neha Bansal, Head of Product at Meta Ads Manager Reporting, joins Nicole Tieche to discuss her career, the high-speed role of AI in advertising, and how PMs can stay ahead of industry shifts. Key Topics Discussed in This Episode Key topic #1 From Consulting to Product Leadership – Neha shares how a customer-first mindset led her from consulting to product management at companies like Google and Meta. Key topic #2 AI’s Impact on Advertising – How AI is transforming ad targeting, fraud detection, and campaign performance for small businesses and enterprise brands alike. Key topic #3 Thriving as a Product Leader – Why adaptability, data fluency, and domain expertise are the future of product management—and how PMs can develop these critical skills. Why Listen to This Episode? In this thought-provoking episode, you’ll gain:  Insider insights on AI-driven advertising and how it impacts businesses  Practical advice on developing leadership skills in product management  Strategies for balancing customer needs with data-driven decision-making  A roadmap for upskilling and future-proofing your product career Neha’s journey from data analytics to leading product at Meta Ads Manager Reporting is packed with takeaways for aspiring and experienced product managers alike. Related Resources Check out these additional tools and resources to add to your PM belt:  Productside Resource Library  More Productside Stories Podcast Episodes  Explore Productside Courses