Mastering Quantum Marketing in Banking

Marketing is at the center of a massive transformation, driven new technologies, real-time data analytics, and major scientific advances that will power the future of the banking industry. More than ever, we need a new framework for communication, engagement and loyalty. Financial marketers need to understand this new paradigm, and prepare to embrace the opportunities that lie ahead or risk becoming irrelevant or obsolete. We are very fortunate to have Raja Rajamannar, Chief Marketing Officer at Mastercard and author of the book, ‘Quantum Marketing’ with us on the Banking Transformed podcast. He will discuss what marketers must do to prepare for a future where everything we once knew about marketing has changed. This episode of Banking Transformed is sponsored by FIS. The way we move money is changing. We want to send money in real-time—to the other side of the world. We want everything in one place, integrated, seamless and on our devices. Embedded, fast, standardized, frictionless and secure. These are our Financial Futures. The Financial Futures podcast by FIS explores the challenges presented by the pandemic. Is the world’s technology up to the challenge? Are we? FIS. Advancing the way the world pays banks and invests. More at: https://feeds.transistor.fm/financial-futures