Mastering SEO Basics: Must-Know Terms for Digital Marketing Success

Are you intimidated by the technical jargon of search engine optimization? On this week’s episode of The Blueprint, our SEO Specialist Ryan joined us again to go over some of the basic SEO terms you’ll encounter when getting started. From what a keyword is to what it means to be on Google, we’re covering every term you need to get started on your website’s SEO.To learn more about SEO services with K Marketing Co, visit our website at kmarketingco.com/seo-services0:00 Introduction2:09 What is SEO?2:37 What is a SERP?2:59 What is Organic Traffic?6:21 What are Keywords?10:30 What is Keyword Research?11:35 What is On-Page SEO?13:04 What Does it Mean to be on Google?14:27 What is Off-Page SEO?15:29 What is Technical SEO?16:50 What are Indexing, Crawling, and Ranking?18:21 What is Search Intent?19:19 What are Long-Tail Keywords?21:10 What is Keyword Stuffing and Why is it Bad?23:13 Meta Titles, Meta Tags, Header Tags, and Alt Text26:05 What is Internal Linking?26:36 What is Domain Authority?28:19 What is a CTR (Click-Through Rate)28:46 What is a Bounce Rate?29:19 What is an Engagement Rate?29:32 What is a Conversion Rate?30:11 What is Google Search Console and What Does it Do?32:24 What is Google Analytics?32:58 Conclusion