Mastering Social Media for Practice Growth: Insights from Dr. Alison Gottschalk

In this episode of The ND Gap, Dr. Jordan Robertson sits down with Dr. Alison Gottschalk, ND, to break down the real strategy behind niching, building a personal brand, and using social media to grow a practice.Alison shares how she transitioned from working in chiropractic clinics to building a fully virtual practice and how leaning into content creation became the foundation of her growth.They unpack what it means to truly niche your practice, how to choose an area that’s both meaningful and sustainable, and why giving away high-quality information online actually builds more trust, not less.----Dr. Alison Gottschalk is a Naturopathic Doctor and Menopause Society Certified Practitioner based in Ontario, Canada. She provides evidence-informed healthcare virtually across Ontario, with a focus in women's health. She is also a social media content creator, providing educational videos on topics related to polycystic ovary syndrome (PCOS). Connect with Dr. Alison on TikTok and Instagram----Welcome back to The ND Gap, the podcast about the space between where naturopathic medicine is today and where it needs to go. Hosted by Dr. Jordan Robertson, founder of The Confident Clinician, this show is about legitimizing, strengthening, and ultimately saving Each week, The ND Gap will close the distance with four pillars:Clinical insights grounded in evidenceBusiness strategies for sustainable practicePersonal leadership for growth and resilienceThe voices of NDs who are reshaping what this profession can beWhether you’re a brand-new graduate or a seasoned clinician, this is your space to find strategies you can use right away, inspiration from your peers, and a bigger vision for the future of naturopathic medicine.Because if we want to secure the future of our profession, we can’t wait for it to happen; we have to build it together.When you're ready to join our clinician community, you can learn more at ⁠www.confidentclinicianclub.com Book a demo with our team here----Dr. Jordan Robertson is a leader in naturopathic and integrative medicine. She is dedicated to evidence-based healthcare and founded The Confident Clinician, which empowers practitioners with up-to-date research and practical tools. With over 15 years in clinical practice and experience teaching at McMaster University’s Health Sciences program, she bridges the gap between research and real-world application.⁠Follow Dr. Jordan on Instagram