Mastering Social Media: How to Generate Consistent Real Estate Leads for Free

Summary:Phoenix-based lender Caitlin Ward joins Carly Peterson to discuss building a commission-based business through free social media marketing. The episode emphasizes that social media acts as a 24/7 drip campaign that maintains visibility even during vacations or family emergencies. Listeners will learn the "Three E's" of content (Educational, Emotional, Entertaining), how to use Instagram DMs as a CRM, and why agents should never start new business pages from scratch. Ward shares tactical advice on converting "silent watchers" into warm leads.