Mastering Social Media: Strategies for Authentic Engagement and Content Creation

In this episode of Between Two Pixels, Co-CEO of Between Pixels Josh Peters is joined by Katie Gillen, Director of Marketing Services, for an in-depth conversation on effective social media strategies. They cover the importance of authentic engagement, the evolution of social content, the difference between influencers and content creators, and best practices for managing brand crises. Katie also shares her journey from Sports Marketing to Digital Marketing, her experiences with Atlanta United, and insights on the pivotal role of video content. Tune in to learn how to navigate the ever-changing landscape of social media and create compelling content that resonates with your audience.00:00 Introduction to Social Media Engagement00:54 Meet Katie: From TV to Social Media01:10 Building a Social Media Strategy01:59 Katie's Journey with Atlanta United04:27 The Evolution of Social Media Content06:26 Creating Engaging Content08:41 Platform-Specific Strategies11:59 Managing Social Media Marketing13:52 Key Metrics and Analytics16:25 Balancing Engagement and Brand Safety20:02 Handling Brand Crises on Social Media21:41 Best Practices for Social Media26:34 Exploring Team Dynamics and Fun Activities27:01 Trends and Styles in Social Media27:11 The Art of Quick Cuts and Edits27:50 Second Screening Phenomenon28:58 Video Trends and Social Media Strategies30:23 Embracing Creativity in Social Media31:59 Reality TV and Social Media Similarities34:54 Shifting to Marketing-Focused Strategies35:36 Planning and Analyzing Social Media Content40:58 The Future of Social Media and Content Creation43:25 The Role of AI in Content Creation49:54 Concluding Thoughts on Social MediaWHO WE AREBetween Pixels is a video production, advertising, branding, and digital marketing agency.We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.WHAT WE DOWe create story-driven content, campaigns, and strategy.Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.HOW WE DO ITWe help organizations reach and connect with the people they want to influence.By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.CONNECT WITH USWeb: https://betweenpixels.com/Insta: https://www.instagram.com/betweenpixelsco/Facebook: https://www.facebook.com/betweenpixelsVimeo: https://vimeo.com/betweenpixels