Mastering Stakeholder Management – Part 1: Identifying and Communicating with Stakeholders

In this episode of The Product Handbook, we kick off a two-part series on stakeholder engagement — starting with how to identify the right people, understand their needs, and communicate in a way that builds alignment instead of tension.You’ll learn:How to identify, categorize, and prioritize stakeholders in product developmentStrategies for effective communication with executives, engineers, customers, and moreHow to frame proposals from your stakeholder’s perspective to gain influenceTechniques for managing expectations and avoiding misalignment earlyWhy conflict is normal — and how to turn disagreements into productive collaboration using tools like the Behavioral Change Stairway ModelWhether you’re launching a new feature or aligning on roadmap strategy, this episode gives you the tools to engage stakeholders with empathy, clarity, and impact.