Mastering Story-Based Content with Guest Kasey Hammock

Writing about your organization can be scary. And asking for money can be even scarier. So it’s not a wonder we develop an unrelenting case of writer's block when it comes time to craft our fundraising asks. They combine both into the perfect cocktail of yuck. In this episode, Kasey Hammock, storyteller and conspirator for good, explains what story-based content is and how to keep it ethical and organized. She shares how she gathers stories and gives us a recipe to use when writing our fundraising asks. Timestamps Introducing Kasey Hammock, Local Conspirator for Good - 0:58What is story-based content? - 3:18What is ethical storytelling and how is it used? - 5:10How to use storytelling to meet your goal - 11:42How to find and gather story ideas - 14:48Tools to use for storytelling and testimonials - 19:35How to craft your story - 21:54How to recycle content for multiple platforms - 27:30Ask for help with storytelling - 30:56 To read a fully-formatted article version of this content, visit https://mayecreate.com/blog/mastering-story-based-content-with-guest-kasey-hammock/