Mastering The Five Obsessions| Michael Erath, Founder & Lead Guide, Next Level Growth

In this episode of The Brand Called You, Michael Erath, a seasoned entrepreneur and leadership coach shares hard-earned insights on building elite teams, overcoming betrayal, and the Five Obsessions framework that drives clarity, alignment, accountability, execution, and profit growth for lasting business success. 00:37- About Michael Erath Michael is the Founder and lead guide of Next Level Growth, with certifications as an EOS implementer and Scaling Up coach. He is the bestselling author of Rise: The Reincarnation of an Entrepreneur, The Path to the Pinnacle, and Five Obsessions of Elite Organizations. He is a proud fellow member of the Young Presidents’ Organization (YPO).