Mastering The Five Obsessions| Michael Erath, Founder & Lead Guide, Next Level Growth

In this episode of The Brand Called You, Michael Erath, a seasoned entrepreneur and leadership coach shares hard-earned insights on building elite teams, overcoming betrayal, and the Five Obsessions framework that drives clarity, alignment, accountability, execution, and profit growth for lasting business success.00:37- About Michael ErathMichael is the Founder and lead guide of Next Level Growth, with certifications as an EOS implementer and Scaling Up coach.He is the bestselling author of Rise: The Reincarnation of an Entrepreneur, The Path to the Pinnacle, and Five Obsessions of Elite Organizations.He is a proud fellow member of the Young Presidents’ Organization (YPO).