Mastering the Game of Sports Sales: Insights from Jaron Coney of the Oklahoma City Thunder

In this episode of Stay Sporty, Sporty interviews Jaron Coney, an account executive with the Oklahoma City Thunder and University of South Carolina alumnus. Jaron shares his journey from Allen University to earning a master's degree at USC, then breaking into sports sales with the Memphis Grizzlies before being promoted to the Thunder. He discusses the demands of inside sales, relationship-building strategies, fan experience initiatives, and technology tools like virtual venue tours. Jaron also advises students to pursue graduate education, engage intentionally in campus opportunities, and develop strong work ethics to succeed in the competitive sports industry.Jaron Coney's educational background and career journey in sports management.The importance of pursuing advanced degrees for career advancement in sports.Insights into the role of an account executive in professional sports.The challenges and skills required in inside sales within the sports industry.Strategies for building and maintaining client relationships in sales.The significance of creating memorable fan experiences to encourage loyalty.The impact of technology on the sales process and client engagement.The diversification of responsibilities beyond basketball, including other events.The upcoming new arena for the Oklahoma City Thunder and its implications.Advice for students on maximizing academic opportunities and preparing for careers in sports.------------------------Ready to turn your passion for sports and entertainment into a high-impact career?Stay Sporty is just the beginning of the journey; at the University of South Carolina’s College of Hospitality, Retail and Sport Management (HRSM), you can step out of the audience and into the industry with world-class faculty and unmatched networking opportunities. Visit the College of HRSM today (www.sc.edu/hrsm) to explore our residential and online degree programs and discover how we can help you build the experience that sets you apart from day one.