Mastering the Language of Data for Impact with Karen Kraft from Johnsonville

Collecting data is one thing; creating impact with it is an art that needs to be mastered. In the latest episode of The Curiosity Current, hosts Stephanie Vance and Matt Mahan welcome Karen Kraft, Associate Director of Consumer Insights at Johnsonville, to share her secrets behind the art and science of turning data into impact. From mastering the chameleon-like ability to speak different business languages to revolutionizing creative testing and knowledge management, Karen shares battle-tested strategies that have earned her a seat at the executive table. Whether you're a seasoned researcher or just starting your insights journey, this conversation offers practical wisdom on building influence, telling compelling stories, and navigating male-dominated industries. Tune in to discover a whole new way of creating meaning with data.