Mastering the Language of Leadership – A Remastered Conversation with Simon Lancaster

This popular episode of The Leadership Standard featuring Simon Lancaster is back, with refreshed audio and timeless insights into the art of leadership communication.Simon Lancaster is one of the world’s top speechwriters, trusted by Fortune 500 CEOs and political leaders alike. In this conversation with host and leadership expert Jamie Mason Cohen, Simon breaks down the ancient art of persuasion—ethos, logos, and pathos—and reveals how today’s leaders can use these timeless tools to connect, inspire, and influence.In this episode, you’ll discover:- Why emotion, not logic, is what truly moves people- How to use metaphor and storytelling to leave a lasting impact- A six-step framework for writing powerful, persuasive speeches- Why vision is the most powerful word in leadershipDrawing on neuroscience, history, and personal experience, Simon shares memorable examples and practical tips that will transform the way you communicate.If you missed it the first time, don’t miss it now. This remastered episode is your playbook for mastering the language of leadership.