Mastering The Me In What’s In It For Me (WIIFM)

Janis Brown of the Bob Pike Groups fills in for Becky this week. Janis says you need to know and understand your audience so they pay attention and understand you.  Engineer curiosity! Purchase Becky's new book here: http://store.bobpikegroup.com/bk-creative-training-a-train-the-trainer-field-guide/ Podcast available on iTunes here:  https://itunes.apple.com/us/podcast/creative-training-techniques/id862555469?mt=2 On Spotify here: https://open.spotify.com/show/2L5Ej7fMWOijhAwTlJUVUd And on the web here: http://www.bobpikegroup.com/Resources/podcasts-and-videos