Mastering the Mindset Game: Sofia Rozhko on Leading with Purpose & Power

S5:E24 In this soul-shifting episode of Small Biz Stories, host Dr. LL sits down with Sofia Rozhko, a powerhouse mindset and visibility coach who helps high-achieving women and visionary entrepreneurs show up as their most authentic selves. With roots in Ukraine and a global impact, Sofia reveals the inner transformation needed to unlock business success from rewriting your self-worth to crafting an aligned personal brand. She shares how she turned years of survival into a thriving practice, and why your energy and mindset (not your tactics) determine your outcomes. If you've ever felt stuck, undervalued, or afraid to be seen—this episode is your permission slip to go big. ⏱️ Timestamp Highlights [04:48] – "There's no clarity without courage." → Sofia explains why bold action unlocks mental clarity, not the other way around. [09:21] – "When you lead with authenticity, the right clients come to you." → Discover why showing your truth is the greatest marketing strategy. [14:12] – "I'm a brand. You're a brand. We're all a brand." → Sofia breaks down how to own your narrative as a personal brand—even if you're a solo founder. [22:07] – "Most people sell themselves short. Literally." → A powerful call to raise your rates, own your value, and shift from scarcity to sovereignty. [30:18] – "Before strategy, we work on safety." → Sofia explains why inner security is the true foundation of outer success. Follow Sofia and learn more about her work as a nutritionist: 🌟https://www.instagram.com/sofi_rozhko/ 🌟https://thebody.school/en/team/ 🌟https://www.tiktok.com/@sofia.rozhko   And don't forget to subscribe ✅ to YouTube  ⁨@Midlifesuccess⁩  ! #entrepreneur #mindset #coaching #nutrition #wellness