Mastering the Onboarding Experience (Pt. 3) - Ian Lieberman (E58)

In Part 3 of the onboarding series, Ian and Eliot break down what happens after the first day, covering the critical first 90 days of a new student's journey. From structured follow-up systems to creating a world-class fundamentals experience, this episode dives into how to turn new sign-ups into long-term members. They explore the importance of consistent communication, why onboarding must be engineered (not left to chance), and how simple systems like CRM-driven follow-ups can dramatically improve retention. The conversation also unpacks how to properly structure fundamentals classes, remove overwhelm, and build real confidence in new students without sacrificing quality or toughness. If Parts 1 and 2 were about getting people in the door and delivering a great first experience, Part 3 is about what truly matters: keeping them. This episode is essential for any school owner looking to improve retention, create a better student experience, and build a more sustainable, profitable academy. Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Visit https://www.easton.online to sign up for our mailing list!