EPISODE · Nov 9, 2023 · 26 MIN
Mastering the Revenue Attribution Puzzle: Tish Millsap on Marketing Smarts [Podcast]
from Marketing Smarts from MarketingProfs · host George B. Thomas
Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution really is, why you need a plan before buying a software tool, why you'll likely need more than one attrib
What this episode covers
Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution really is, why you need a plan before buying a software tool, why you'll likely need more than one attrib
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Mastering the Revenue Attribution Puzzle: Tish Millsap on Marketing Smarts [Podcast]
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