Mastering the SCIENCE of Marketing: Skill, Finesse, and Continuous Learning

from Your Marketing Big Sister · host AnaRo

“If you've got a passion for storytelling and painting pretty pictures that leads to a behaviour change then marketing is for you. Because marketing is about influencing and changing behaviours so that someone will decide they want to buy your brand or they want to ride on your airplane or they want to be part of your architecture practice. So the influencer as much as it is a very new-ish thing it’s not new to marketing. It’s just got a new title.Marketers have been influencers since the day marketing was born.”Marie Grieve, Founder and Managing Director of Costello Palmer Communications.

Episode metadata supplied by the publisher feed · Published Mar 27, 2024

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What this episode covers

The science and principles of marketing haven't changed. The delivery and the mechanisms by which we reach people have changed. In this episode, Marie and I analyse the main principles of marketing and how to tell if it’s the right profession for you.

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Mastering the SCIENCE of Marketing: Skill, Finesse, and Continuous Learning

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This episode is 24 minutes long.

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This episode was published on March 27, 2024.

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