Mastering user-centric design during times of uncertainty episode artwork

EPISODE · Sep 16, 2024 · 37 MIN

Mastering user-centric design during times of uncertainty

from Insights Unlocked · host UserTesting

Episode web page ----------------------- >>> Insights Unlocked audience survey <<< Link https://bit.ly/3y4u9IJ We're conducting a survey to learn more about our listeners, and we'd love your participation! Your feedback will help us tailor our content to better meet your needs and interests, ensuring Insights Unlocked continues to provide valuable and engaging episodes. Thank you for helping us improve the show! ----------------------- The Human Insight Summit (THiS) PROMO Code The Human Insight Summit (THiS) is headed to Austin, Texas, this October 28-30. THiS is our annual, in-person customer conference dedicated to helping organizations understand their customers by showing and sharing, first-hand, the possibilities of using human insight across the business. Get $100 off your registration with the podcast listener code: UNLOCKED. Learn more or register. ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- Show Notes In this episode of Insights Unlocked, Jason Giles, VP of Design at UserTesting, sits down with Ryan Leffel, VP and Head of Design at Priceline. They explore what it takes to lead design teams during times of uncertainty, whether it's a global pandemic, economic shifts, or technological changes. Ryan reflects on his leadership journey, shares key lessons from managing through the COVID-19 crisis, and provides actionable insights for staying resilient, innovative, and customer-focused in turbulent times. Ryan's career spans roles at major companies like RGA, Yahoo, and Quora before landing at Priceline, where he leads design and research across multiple platforms. His experiences have shaped his ability to adapt, solve problems creatively, and maintain focus on user-centered design, even when the external landscape is constantly shifting. Key Takeaways: Leadership in times of uncertainty: Ryan emphasizes the importance of staying calm and resilient as a leader. Leaders who remain composed encourage their teams to stay focused and avoid panic. Staying true to your mission: Throughout times of change, it’s crucial to remain aligned with your company’s mission.  Creative problem-solving and efficiency: In today’s fast-paced environment, especially with fewer resources, creativity in how teams approach work is more important than ever. Embracing change as an opportunity: Ryan discusses the mindset of viewing change not as a disruption, but as an opportunity for innovation. Fostering a safe space for failure: Experimentation is a core part of design and research. By creating a culture where it's safe to fail, teams can iterate quickly and improve faster. The role of AI in design and research: Ryan touches on the growing influence of AI in design and research. While there may be some initial skepticism, he believes AI is a tool that can assist—rather than replace—designers and researchers. Cross-functional collaboration: One of the keys to building successful products is getting cross-functional teams involved early. This approach ensures alignment from the beginning and empowers everyone to contribute to the solution.

Episode web page ----------------------- >>> Insights Unlocked audience survey <<< Link https://bit.ly/3y4u9IJ We're conducting a survey to learn more about our listeners, and we'd love your participation! Your feedback will help us tailor our content to better meet your needs and interests, ensuring Insights Unlocked continues to provide valuable and engaging episodes. Thank you for helping us improve the show! ----------------------- The Human Insight Summit (THiS) PROMO Code The Human Insight Summit (THiS) is headed to Austin, Texas, this October 28-30. THiS is our annual, in-person customer conference dedicated to helping organizations understand their customers by showing and sharing, first-hand, the possibilities of using human insight across the business. Get $100 off your registration with the podcast listener code: UNLOCKED. Learn more or register. ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- Show Notes In this episode of Insights Unlocked, Jason Giles, VP of Design at UserTesting, sits down with Ryan Leffel, VP and Head of Design at Priceline. They explore what it takes to lead design teams during times of uncertainty, whether it's a global pandemic, economic shifts, or technological changes. Ryan reflects on his leadership journey, shares key lessons from managing through the COVID-19 crisis, and provides actionable insights for staying resilient, innovative, and customer-focused in turbulent times. Ryan's career spans roles at major companies like RGA, Yahoo, and Quora before landing at Priceline, where he leads design and research across multiple platforms. His experiences have shaped his ability to adapt, solve problems creatively, and maintain focus on user-centered design, even when the external landscape is constantly shifting. Key Takeaways: Leadership in times of uncertainty: Ryan emphasizes the importance of staying calm and resilient as a leader. Leaders who remain composed encourage their teams to stay focused and avoid panic. Staying true to your mission: Throughout times of change, it’s crucial to remain aligned with your company’s mission.  Creative problem-solving and efficiency: In today’s fast-paced environment, especially with fewer resources, creativity in how teams approach work is more important than ever. Embracing change as an opportunity: Ryan discusses the mindset of viewing change not as a disruption, but as an opportunity for innovation. Fostering a safe space for failure: Experimentation is a core part of design and research. By creating a culture where it's safe to fail, teams can iterate quickly and improve faster. The role of AI in design and research: Ryan touches on the growing influence of AI in design and research. While there may be some initial skepticism, he believes AI is a tool that can assist—rather than replace—designers and researchers. Cross-functional collaboration: One of the keys to building successful products is getting cross-functional teams involved early. This approach ensures alignment from the beginning and empowers everyone to contribute to the solution.

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This episode was published on September 16, 2024.

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Episode web page ----------------------- >>> Insights Unlocked audience survey <<< Link https://bit.ly/3y4u9IJ We're conducting a survey to learn more about our listeners, and we'd love your participation! Your feedback will help us tailor our...

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