Mastering Your Brain? Ft. Phillip Adcock

Our guest for this episode is UK author and psychologist Phillip Adcock. Dennis had the honor and pleasure of sitting down with Mr. Adcock and having an amazing conversation about shopping psychology and a little bit about the brain. Also talking about why understanding "shoppers Psychology" should be important for companies, what roles do emotions play in becoming a successful person, weather one truly masters their brain or not and much more So, who is Phillip Adcock? Phillip Adcock (Linkedin.com) is what you would call, a "Shopping Psychologist" which entails providing clear and actionable shopper understanding that simplifies shopping, improves the customer experience and enriches trading relationships. He is managing director at "Shopping Behaviour Xplained Ltd". He has worked with companies like Apple, Canon, Coca-Cola, Kellogg's, Samsung, Warner Brothers and much much more. He has also authored 3 books including "The Presenter's Handbook: How to Give a Captivating Presentation - Every Time!", "Shoppology: The Science of Supermarket Shopping & a Strategy to Spend Less and Get More" and my personal favorite "Master Your Brain: Training Your Mind for Success in Life". When Mr. Adcock is not discovering new things the brain is capable of doing, he is spending most of this time swimming and riding horses since his motorcycle riding days are little to none. This episode is brought you to by Anchor.fm. When we were trying to get this podcast off the ground we had a lot of questions: How do we record an episode? How do we get our show on Apple Podcasts and Spotify? How do we make money from our podcast? Anchor thats how. Anchor is a one-stop shop for recording, hosting, and distributing, your podcast. Best of all it’s 100% free, and ridiculously easy to use. And now, Anchor can match you with great sponsors too, so you can get paid to podcast. Go to anchor.fm/start to started on your podcast today. you won’t regret it. Introduction song is by artist, Eno Abasi