Mastering Your LinkedIn Profile as an Entrepreneur and Media Expert with Clarene Mitchell

Clarene Mitchell is a full-time solopreneur in Tulsa, Oklahoma. With 30 years of experience in the area of or in the communications and media sector, she changes the trajectory of lives and businesses one LinkedIn profile at a time, whether through results-driven, one-on-one coaching, corporate training, ghostwriting services, or speaking engagements. Zaakirah and Clarene share their expertise in brand strategy and LinkedIn training, respectively. They share their passion for empowering marginalized voices, particularly disabled and differently abled black and indigenous women of color. With a combined experience of over 40 years in the media industry, they discuss the importance of storytelling and how it can be effectively utilized on LinkedIn. They also share their own journey, their experiences, and the importance of storytelling in the ever-changing digital marketing landscape. Join them as they dive into the strategies and techniques for leveraging LinkedIn as a media expert. [00:08:23] How they met. [00:10:17] LinkedIn's misconception as a job platform. [00:14:22] Creator Mode features. [00:20:08] Power of storytelling on LinkedIn. [00:24:27] Leaning into LinkedIn's features. [00:26:01] LinkedIn Audio Events vs LinkedIn Live. [00:32:57] LinkedIn's Creator Accelerator program. [00:33:55] Endorsements and LinkedIn engagement. [00:39:17] LinkedIn News Digest and Insights. [00:42:11] Building authentic networking relationships. Connect with Clarene on LinkedIn: https://www.linkedin.com/in/clarenemitchell/ Connect with Zaakirah on LinkedIn: https://www.linkedin.com/in/zaakirahmuhammad/   Music: Saturday Night by Producer Northern Lights