Welcome to the Bea Bold in Business podcast. My name's Samantha Hearn and I'm the host of this amazing channel. I wanted to bring you a place where you hear from myself and other amazing, inspirational business people on their journey to the success they've created. I wanted to bring you the online journeys to the online successes through Seal and Social Media.
I want to create a place where you hear the struggles people have been through, the challenges, the lessons they've learned, the mistakes they've made, so that you know that ordinary people can create extraordinary things every single day and that it's totally possible for you too. The Bea Bold in Business podcast is a place where you are going to hear real, genuine, what's all stories from some of the most exceptional people in business and how they've succeeded anyway. If you are ready to show up in your business, if you are ready to be bold, if you are ready to learn from your mistakes, if you are ready to bounce back and become more resilient, this is a podcast for you. And me, Samantha Hearn, I cannot wait to welcome you, support you, and power and inspire you and share with you the stories that sometimes don't get shared online and give you this real refreshing approach on how building a business sometimes can be hard, sometimes involves failing, sometimes involves struggle, but you can still succeed anyway.
So welcome to the Bea Bold in Business podcast and I cannot wait for you to take your invitation to be bold in your business too. Hello, in this training, I actually want to talk to you about sales energy, what is sales energy? And I'm going to be breaking this down into five key areas. And why am I doing this?
Because there is so much around how to actually make the sale, how to actually get more sales, how to generate sales, how to make more money, all of those things, strategies for selling, but what I really want to focus on is what sales energy actually is and break this down for you, like I said, in five key ways. So the five key areas that we're going to be breaking down today in terms of sales energy are your energetic availability, your energetic focus, your follow up and tracking process, your communication methods and your strategy. So these are going to be the five areas I'm going to be talking to you when it comes to looking at your sales energy and understanding how this is going to have a huge impact on actually being able to make the sales happen and actually being able to generate the sales, consistently get the sales, attract the sales in, enjoy selling and all of that juicy goodness. So hello, everyone that is here live.
Hello, free our hello, everyone that's saying hello. So if there are sessions you have questions around sales energy, understanding your sales processes, knowing how you can make more sales, generate more sales, whatever that is, anything sales related, please just put it in the comments box because I would love to answer your questions and of course give you the support that you need, the personal support that you need. So that's what we're going to be focusing on today. Now, hey, this is the story.
So if you're in a situation where you want to be able to make your sales, you want your sales to be easy, you want your sales to feel really aligned, you want your sales to feel exciting, then this is going to be an amazing training for you because sales energy is something I talk about, hey, Katie, it's something I talk about with my clients because of course I spend a lot of time with them, we energetically align and reconnect. But for all of you, if you are not in my world, you might need a situation where you're like, I just don't know how to sell, I don't know how to make the sales, I don't know how to actually get people to say yes to me, I don't know how to not get friendzoned, I don't know what to say, how to show up and all of those things, of course, I can teach you the strategies. But the other thing I really want to be teaching you is the energy behind it, sales energy and recognizing what that looks like. And there are some key questions that you can start asking yourself when it comes to your sales, your sales energy, your sales processes, your sales systems.
Hey, Carolina, now if you're in a situation where selling to you right now is just kind of extra, it's like this extra thing that you're doing and sometimes it actually feels like a burden, then I would absolutely love to answer any questions that you've got. But equally, if you're in a situation where you are making sales and it's happening, but you want it to scale to another level, then this is going to be an amazing opportunity if you just spend that time learning some ways that you could do that as well. I need more energy to talk on camera, I love yours. Yes, I can, we can talk about that.
You know, being able to shop on camera, being able to build your brand, looking at your ability, I've actually just created a podcast on this around the key, the three key ways I want you to start refraining how you're creating content. So that'd be an amazing, amazing training for you. That's going to be coming out shortly. So yes, being able to build your business and build your brand in a way that does align with you and allows selling to be easy is what I want for all of you.
So can you let me know at the moment, out of five, how easy selling is for you? So one is, what I'm trying, but it's just not happening. It's not easy at the moment. It does feel like a burden.
It feels like I don't even know what I'm doing. And five is really easy. I'm selling out all the time. If I have an offer, someone buys it is really an aligned experience.
I absolutely love it. Sales is something that is just natural to me and it's just, yeah, I'm absolutely smashing it. I'd love to know where you are because this is something that I'm really going to be looking at. Three, love it.
One, okay, amazing. Sean, I sent you a message last night as well about 222. I'm carrying out two. Okay, perfect.
Anyone else is here? I would love to find out from you. Three. Okay, so we've got a range there and this hopefully is going to start to be really useful for you.
So I'm looking at my notes just because I've got my five strategies down here so that we can stay on schedule and you know, we're all focused. That's really, really important for me. Three again. So the first thing I want to talk to you about is sales strategy.
Now, no matter who you are and what your business is, a strategy is always going to support you in actually being able to execute your plan. So some people find a strategy actually quite restrictive and confining or overwhelming or a bit of a burden and something that they feel it just becomes like another thing they have to do. But when you have a successful strategy, it creates a lot more freedom. It creates a lot more opportunities and it actually enables you to create so much more flexibility, fun and creativity for you, your business, your energy, your mind.
Okay, so the first thing I would really recommend when we talk about your sales energy is if you don't have a sales strategy, your sales energy will become very reactive. It will become very sporadic and very hectic, quite manic and frantic and that sales energy isn't going to help attracting clients that are really sure know what they want and are ready to take the next step. It's going to attract people that are frantic, don't even know what they want, maybe a bit manic and reactive and impulsive and they don't really know what they want either. And then you end up mirroring those behaviors.
So in real life, I'm like you energy wise, I'm running the camera, I'm an awkward dear headlight. Sean, we can change all of that for you. Come on. Let's do this.
Successful is ready waiting. So having a sales strategy is super important for you because if you don't have a strategy, that's what's going to happen. So your sales energy, if we really think about how you're selling, if you are selling just a bit of this, a bit of that, you're doing this, you're doing that, you're selling tomorrow, then you're selling something else the next day, that is not a sales strategy, that is not a sales strategy and you're going to end up feeling like your business is just becoming this like burnt out sales wheel or this content creation wheel, it's just a bit everywhere. So that would be the first topic for you.
And that's not what this is about, but it is something that's really important. A sales strategy allows you to embody what you want to create, to embrace the goals that you set yourself, to create an action plan that you can implement, that you know is getting you closer to your goals. That's why your sales energy will change when you have a sales strategy is a powerful way to start shifting your energy into actually being able to sell from a place of ease, flow, clarity and confidence. Being confident in what you're selling comes from having a strategy and a plan behind it, not just a willing elite, just bringing out whatever you fancy.
Okay. So that's really important. Number two is communication. When you think about your sales energy, your sales energy, the energy of what we are putting out there, there are two ways that people can read our energy.
They're loads, but let's just say if we were putting this in for this training, there are two main ways people can read your energy. One, by what you say, two by how you act. So your sales energy is a vital contributor for someone feeling safe in your space, for someone feeling like they can be held by you, for someone feeling like this transaction, this energetic transaction between saying yes and actually working with you is something that they can fully embrace. They can get excited by it.
They feel like it can become something that they are fully immersed in. So your energy, your nonverbal cues, the way that we act, the way that we hold ourselves, is going to be vital when it comes to your communication. So if you are saying, for example, you can work with me, these are the ways you can work with me. I'm super excited to work with you.
But you're like, so this is how you work with me and we might do a bit of this. And if you reach out, I can tell you more and we could start here, but you know, we might be able to start there. Not only is your energy and your communication not creating that clarity for the potential client, your body language is also sitting in that space of uncertainty. You can just feel it in yourself, you know, that kind of uncertainty.
So if you want to really start to improve your ability to sell with ease and confidence, we need to really think about the ways we're communicating in what we're saying and in how we are acting. And if we go back to point number one, a sales strategy is really going to help with that, really going to help with that, because you're taking out the question marks. It's like, this is my road map to follow. This is my direction.
Now you can really start to embody and get behind it and start taking that action to allow that to fuel you forwards. So communication is really important. So when you are thinking about, yes, yes, yes. So when you are thinking about your communication and you're thinking about the way that you are presenting the offer, the service, I just want you to start asking yourself the type of language that you're using and the type of energy behind it.
So do you at the moment feel fully confident in the offer and the service that you are providing? Do you feel fully confident in the outcomes and the results it could create for someone? Do you feel fully confident in the price point? Do you feel fully confident in your payment plans?
Do you feel fully confident in this entire process? Because that is what you'll be able to communicate. That's where you will be able to communicate from a place of confidence, safety, certainty, truth, love it. Yeah.
So I give this example because it's quite recent. Last week I did a 15 minute live talking about on a Tuesday, talking about on the Monday all of the clients I supported and how I supported them. And there was about 10. I did two marks on my calls and I had to one client.
Someone was on that live and they watched and said, I need all of this. We then had some DM conversations and she became a one-to-one client. She took my final one-to-one space for Q1. And we were so energetically matched because my energy was really confident and clear.
What I was offering was really confident and clear and our ability to then create that mirror, it just aligned. So if we go back to the first one, if we don't have a strategy and we're quite frantic, that's what we will attract because that's what people will see in how you are acting. Okay. So that's really important.
Number two is your communication. Number three is actually looking at your follow up and your tracking. Now when you're looking at your sales energy, what's really important about yourself? Thank you, Carolina.
Thank you. So what's really important when we think about the follow up and the tracking of your sales energy is this. When you are creating an opportunity for someone to work with you and you are creating an opportunity to sell, you are giving a bit of your energy out into the universe. You're putting a little bit of yourself on a plate and creating an offering for someone to say, yes, I want to take this.
I'm so excited and this is ready. You're also giving me the opportunity to say no, I don't want that plate right now. And that for some can be really disheartening and it can be demotivating and we can almost end up feeling deflated. Okay.
So we end up with the sales experience and it feels really hard and it's heartful. So for those of you who've ever felt like that, you've almost felt like there's this kind of like energetic gap. I really want to help people and I'm ready to help them, but everyone's just saying no. And I just want to get in for any of my face and I don't want to do it wrong and I don't know how I should change things.
The energy, the sales energy that's going to really impact you. So having a follow up and tracking strategy will allow you to actually be able to cleanse your sales energy as you're selling. You have to cleanse those experiences and keep your energy really focused on being able to serve. Okay.
It looks like a gift from birth for you. Thank you. So here's some things that you can do. When you are speaking to people about your services, it is really important that you follow up and ask where they're at.
And this is for two reasons. One, to get feedback. And for me personally, if someone was to reach out and ask about my services, ask me questions and I think I had the answers and then I didn't hear from them energetically, I would want to be able to just close that conversation with that person. It's a sign of respect and just a sign of acknowledgement.
So I would follow up and just say, you know, have you got any questions, any thoughts, anything I can help you with for number one reason to just get feedback. If it's not the right time, that's completely okay. But I would love to have that feedback because in so many other trainings I've offered you on this page, my master classes, so often I talk about your audience and knowing your audience. If you are not getting feedback from your audience, you don't know what they need and when they need it.
So it's important that you follow up for that first reason to get feedback, to find out what they need and find out where they're at. The second reason is to follow up is to be able to clear that energy. Because like I said to you, when you're saying that imagine this plate, if you're holding this here and this person saying, oh, I don't know what they ghosting or they're not replying, it means that you can't move the plate there and say, do you want some? So we need to have this follow up and tracking system.
So that if someone says, no, you know, it's not for me, no worries. I'm going to take this plate and see if someone else wants it. If someone doesn't reply and they ghost you, but you've followed up, then you know that you're okay to take that because you've given an opportunity. You've stayed there long enough that them to actually take the plate, right?
If you think about this metaphorically. So the two main reasons that following up and tracking your potential leads, your potential clients and customers is so that you can have two things, feedback or the opportunity for them to say yes or for you to offer it to someone else that is ready to say yes. So that's number three when you think about the sales energy. Otherwise, you can end up with a lot of unknowns.
I'm not sure about this person. I'm not sure about this person. I'm not waiting for this person. I'm waiting for this.
I'm waiting for that. That's not my synergy for anyone. And I don't want you to be building your business in that energy. I don't want you to be building your business in that energy or that space.
Now, let's look at the fourth and fifth one. This is the most important when you're looking at your sales energy. For those of you that are still here, can you just let me know. So I know you're talking to live and if you're watching the replay or you're listening on the podcast, then absolutely give me your feedback and let me know your questions or anything like that if you are here live.
So number four and five and the most important when we're looking at your energetics around this and we're actually looking at this sales experience from an energy point of view. Sean, I know you'd still be here. So energetic focus. Now, this is really important.
We all have the opportunity. Hello, Laura. We all have the opportunity to split our focus in different ways. Now, that could be your family, your relationships.
It could be your business, your sales, your clients. You know, there's so many things that go on in our live on a daily basis. But what's really important when you're in that sales space here, I love it. I love it.
I love it. What's really important from your sales energy is if you are in a state of selling and you're in that sales energy, what we don't want to do is then shift your focus into something that is not a priority. So, for example, shifting your focus in the fact that you've done a poll on your stories and only five people have voted or you've done an email and no one's skipped on the link or you have done a live and only three people watched or no one watched live. That's taking your energetic focus in a place of lack and thinking of all the things that are working right now.
So if your energetic focus is going to those places, that's going to affect your sales energy because it's almost nitpicking of the things that are working right now. And we can do that because our subconscious mind obviously wants to find an opportunity to say, stop doing this, stop doing this, stop putting yourself up, they're being vulnerable and exposing yourself to people say no. So here are all these other things you can focus on. If you're in a sales period now or you're focusing on promoting something, it's really important that you protect yourself's energy with more abundant things, more things that make you feel good about your business.
So whether that is creating. So for me, for example, it might be recording podcast episodes, doing lives, creating graphics, recording reels, things that make me feel abundant and creative. Yes. Another one is focusing on your wins.
Yeah. What is working? What's working for them? Because that sales energy, that creativity, that abundance, that's what you want to bring in to your sales experiences.
So this is an energetic trap that I see people falling into and I would love for us to start becoming more mindful that it can be there and that we can obviously avoid that trap. So if you are selling, you're in a state of sales, really be clear and mindful of your energetic focus. Where are you putting your focus? Where is your energy going to?
Is it on the fact that the partner hasn't done the dishes? Is it on the fact that something's not working the way you want to do? Is it on a tech issue? Is it on something that we can't control?
Is it on the journey? Where is your energetic focus going? Because if your energetic focus is not where your sales are, you're going to have a misalignment. You're going to have a divide between what's working and what's not.
So then you almost come on to sell, but it's like a to-do list. Oh shit, this has gone wrong. So what I'm going to do is go on and just talk about what I'm offering. That's not going to be the energy that you want.
So you might have the other three things I've spoken about. You might have the strategy, the communication, the follow-up. You don't have the energy behind it. Remember what I said in number two, people will be able to see that in the way you're acting, making it like what you're saying, but in how you're acting.
So that's really important. And the final one is your energetic availability, what you are actually energetically available for. Now, the reason I'm talking a lot more around sales and giving you all of these trainings is in March, I'm actually producing a new two-day workshop all around sales, and it's going to be trainings delivered to you. It's going to be limited numbers and application only, and it's going to be delivered in a way that it's all around looking at how you can sell more effective in your business so that it's easier, it's more consistent, and also going to be creating a you need that energy for sure audience notice it.
Absolutely. So that's why I'm doing this a little bit more because it is a focus for me. And I see these things so frequently with clients and people in my community, and I really want to create a more in-depth way to support you through these things and allow you to actually grow the abundance of a business. So, energetic availability is number five.
What you allow into your energy is what we will get more of. So when you are selling or you are looking to sell something, it's clear for yourself that you think about what you're available for. I'm not available for people to think that it's not worth the money. I'm not available for people to go to me and think that that's okay.
I'm not available for people to question my integrity. I'm not available for people to say yes and then say no. Whatever it might be, you need to think for yourself and answer that question for yourself, what am I no longer available for? Because that energy is going to have a difference.
And the other thing that's really important here is we cannot expect someone to behave in a way that we're not. So if we are not behaving that way when it comes to our sales energy, if we keep saying no, we keep being indecisive, if we keep doing saying yes and say no, if we keep delaying, making excuses, not doing something, if we keep doing this, if we keep having this hesitation and these doubts, all that, that's going to also be something that's reflected back to you in your potential customers. Do you know what I mean? You can't expect and have that.
I mean, you can if you want to. But from an energetic standpoint, I would say something that will eventually create a misalignment is it'd be very difficult for me to say to my client, come and work with me one to one or join one of my programs if I have never invested and don't know what that feels like, because I love it. Yes, because that is an energetic connection. I know what it feels like to invest money that I have earned into a program or a coach or a mentor to support my next level.
I know what that feels like energetically, financially, emotionally. I know what that feels like. So when something comes to me and has questions, not only can I have empathy and understanding, but I also very confidently can explain what happens on the other side because I've been there and I've done that. And I think that's key when you look at what you're energetically available for.
It's all well and good saying, I want dreamy clients that say yes and and painful. I want clients that just say yes without any questions. But if you are not a dreamy client that says yes, without question or pays in full, then that's something else to think about because the energy around us and the energy we create is also what will then become magnified. So if you want to be able to welcome that in, it's important that you've had those experiences too.
So what are you energetically available for when it comes to actually making sales, selling in your business, inviting people to take that next step with you? And the other thing and the reason that that matters from an energetic standpoint is I will always lead from the front. It's a phrase I've always used from being a teacher. I would never invite someone to do something I haven't done myself, because how can I know what that would feel like or what that experience could be like?
I want to be able to really lead and mirror and reflect that back. So if someone comes to me and says, I've got a question about this course and this program will absolutely ask as many questions as you want, tell me everything that you want to find out and let me help you, let me support you. One to one, whatever it might be, because I know how I feel. When I have my questions answered, I feel supported.
That's an exciting experience for me. And that's what's really important in this process. Sales doesn't need to become transactional and it doesn't need to become, you know, this black and white experience of yes or no. It can also become a conversation.
It can become an experience in itself. And it's all based on how you also and your buying behaviors. So it's really important that you think about that for yourself. What do you enjoy?
What do you feel attracted to? What makes you take that next step? When do you feel like you're ready to say yes? That energetic availability is also what you want to create more of.
So when you're then looking at your sales energy and how you're showing up from a sales perspective, when you're looking at your sales energy, you can already see from this, you know, this training, it's not just about the words that you say, the script that you follow, the discovery called templates that you've got, the timing, the number of stories, the quantity, it's also about how you're showing up, the belief that you have, the energy you're available for and the focus that you have, your energetic focus, all of these things are going to have an impact in what actually happens on a consistent basis. Now, and this is really important in all, and the other reason I say this is, everyone, hello for everyone joining, for me to be able to sustain the business that I have and sustain my financial security and be able to build other businesses over the last three years and expand and do all of these things and have consistent clients that get results, I've consistent clients that consistently get results, without having a large model business, I have to be able to understand this stuff for myself. So I am an example of this as well, and I think that also allows me energetically to be really confident and clear on who I'm selling and serving, because energetically I know that I'm doing this myself, I'm showing up, you know, you'll see from all of the things I've done over them since 2022, in terms of my reels, my post, my stories about client wins, what they've been up to, certations, it's very easy for me to show what's possible and to live into that, to create that energy. So really look at these five areas, if you're just catching up going, watching the beginning and listening from the beginning, the five things I really need to be thinking about when you're looking at your sales strategy, your sales energy, number one is your strategy, number two is your communication, number three is your follow up and tracking process, number four is your energetic focus, and number five is your energetic availability, and that is really, really important.
So if you've got any questions that you want to ask me, please ask them now whilst I'm available for you, I am just going to stop the recording on the podcast.