Masters of Publishing 5: Scaling is a Grind

What this episode covers

Scaling hybridcasual games is like solving a puzzle with moving pieces: CPI, retention, and platform dynamics constantly shift. Samantha Benjamin explains why profit-sharing doesn’t guarantee profit, how the spray-and-pray era is over, and why scaling is now a perpetual process of adjustment and reinvestment.👉 Understand what it takes to grow efficiently when downloads plateau.

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Frequently Asked Questions

How long is this episode of Deconstructor of Fun?

This episode is 34 minutes long.

When was this Deconstructor of Fun episode published?

This episode was published on November 3, 2025.

What is this episode about?

Scaling hybridcasual games is like solving a puzzle with moving pieces: CPI, retention, and platform dynamics constantly shift. Samantha Benjamin explains why profit-sharing doesn’t guarantee profit, how the spray-and-pray era is over, and why...

Can I download this Deconstructor of Fun episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.