Mat Rogers Goes DEEP On The New Era Of Digital Marketing, AI For Pest Control, and "EEAT" For SEO

In this sequel episode of Pest Control Legends, Dan Leibrandt interviews Matt Rogers, CEO of Lizard Marketing, live from Charlotte. Mat isn’t just another agency owner—he helped grow his family’s company, Killingsworth Pest Control, from $8 million to $28 million before selling to Anticimex. Now, he’s leading the charge on the second renaissance of digital marketing—this time driven by AI.This conversation dives deep into how AI is leveling the playing field for small and medium-sized pest control companies, what E-E-A-T (Experience, Expertise, Authority, Trust) actually means in 2025, how to structure your SEO and PPC campaigns for real results, and how to build trust with customers and search engines. Matt and Danny also break down what’s changed in branding, how to turn reviews into revenue, and why most pest control companies are still stuck in the past.If you’re a PCO who wants to stop playing small and start swinging up at the big guys, this episode is your blueprint.Mat Rogers, Founder Of Lizard Marketing:LinkedIn: https://www.linkedin.com/in/mat-rogers-mktgFacebook: https://www.facebook.com/mathew.rogers.77Instagram: https://www.instagram.com/mat.rogers/Lizard Marketing: https://lizardmarketing.co/Dan Leibrandt, Host of Pest Control Legends:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.comPest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp#pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #matrogers #lizardmarketing #ai #seo #digitalmarketing #businessgrowth #marketingstrategy #leadgeneration #marketingtips