Mat Rogers on The Digital Marketing RENAISSANCE, Google Losing Its Monopoly, and New KPIs

In this episode of Pest Control Legends, Dan Leibrandt sits down with Mat Rogers, the COO of Lizard Marketing and one of the most innovative minds in pest control marketing. From scaling his family's company, Killingsworth Environmental, to $28M+ and helping Aruza Pest Control expand as CMO, Mat’s been in the trenches of service business growth for nearly two decades.We dive deep into the second digital marketing renaissance—how SEO, PPC, social media, and AI are colliding faster than ever. Mat breaks down how Google's AI Overviews and Gemini are changing what it means to show up online, why “page one” no longer matters, and how service businesses need to adapt now to avoid getting left behind.Mat Rogers, Founder Of Lizard Marketing:LinkedIn: https://www.linkedin.com/in/mat-rogers-mktgFacebook: https://www.facebook.com/mathew.rogers.77Instagram: https://www.instagram.com/mat.rogers/Lizard Marketing: https://lizardmarketing.co/Dan Leibrandt, Host of Pest Control Legends:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.comPest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdpPodcast Chapters:00:00 Introduction to Mat Rogers03:04 The Evolution of Marketing in Pest Control06:03 AI's Impact on Digital Marketing Strategies11:57 The Shift in Key Performance Indicators (KPIs)14:53 The Intersection of Social Media and SEO18:06 Content Creation Strategies for Pest Control Businesses23:58 The Role of Paid Social Media in Marketing29:09 Creating Memorable Brand Experiences33:30 Optimizing for AI and Local Search38:01 Cost Efficiency in Lead Generation42:45 The Role of Trust in Marketing51:37 Embracing the Marketing Renaissance#matrogers #lizardmarketing #pestcontrolowner #pestcontrolagency #pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads