Match Point for Media Innovation Ft. Alex Gruskin (Cracked Racquets)

In this episode of Marketing Moves, we sat down with Alex Gruskin, Chief Creative Officer of Cracked Racquets, to hear how a single tweet sparked his journey into building one of tennis media’s fastest-growing platforms. Alex shares how he and founder Dalton turned a three-hour phone call into a lasting partnership, how Cracked Racquets adapted and thrived during the pandemic, and what it means to cover NCAA championships and WTA events like Tennis in the Land. We also dive into the power of analytics in sports media, uncovering why tennis is ripe for a data revolution.