Matcha Craze: From Ancient Tradition to Modern Obsession

Matcha has taken the world by storm, from traditional Japanese tea ceremonies to TikTok lattes, energy drinks, and skincare products. Once reserved for monks and rituals, it’s now a global wellness and lifestyle trend. In this episode, we explore what makes matcha unique, why it’s become such a cultural and commercial phenomenon, and whether the hype matches the health benefits. We also look at how internet culture has turned this green powder into a status symbol. Stay tuned until the end for a preview of our next episode, where we shift gears into Netflix’s newest dramatic release, The Rip.