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MATE 003 – Will Egan on being a technical marketer, data, analytics and why coding matters episode artwork

EPISODE · Apr 27, 2016 · 55 MIN

MATE 003 – Will Egan on being a technical marketer, data, analytics and why coding matters

from MATE: Marketing, Advertising, Technology and Entrepreneurship · host Adam Jaffrey: Digital Strategist and Entrepreneur

Will Egan—self-described Technical Marketer—highlights why data-driven marketing is important and describes a number of methodologies to achieve agile marketing success. In this conversation, we talk about what’s required to be a “Technical Marketer” and what benefits such a role brings to organisations. We also discuss A/B testing, customer retention models, gambling psychology and why coding … Continue reading MATE 003 – Will Egan on being a technical marketer, data, analytics and why coding matters The post MATE 003 – Will Egan on being a technical marketer, data, analytics and why coding matters appeared first on MATE podcast.

What this episode covers

Will Egan—self-described Technical Marketer—highlights why data-driven marketing is important and describes a number of methodologies to achieve agile marketing success. In this conversation, we talk about what’s required to be a “Technical Marketer” and what benefits such a role brings to organisations. We also discuss A/B testing, customer retention models, gambling psychology and why coding … Continue reading MATE 003 – Will Egan on being a technical marketer, data, analytics and why coding matters

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MATE 003 – Will Egan on being a technical marketer, data, analytics and why coding matters

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Frequently Asked Questions

How long is this episode of MATE: Marketing, Advertising, Technology and Entrepreneurship?

This episode is 55 minutes long.

When was this MATE: Marketing, Advertising, Technology and Entrepreneurship episode published?

This episode was published on April 27, 2016.

What is this episode about?

Will Egan—self-described Technical Marketer—highlights why data-driven marketing is important and describes a number of methodologies to achieve agile marketing success. In this conversation, we talk about what’s required to be a “Technical...

Can I download this MATE: Marketing, Advertising, Technology and Entrepreneurship episode?

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