MATE 003 – Will Egan on being a technical marketer, data, analytics and why coding matters

Will Egan—self-described Technical Marketer—highlights why data-driven marketing is important and describes a number of methodologies to achieve agile marketing success. In this conversation, we talk about what’s required to be a “Technical Marketer” and what benefits such a role brings to organisations. We also discuss A/B testing, customer retention models, gambling psychology and why coding … Continue reading MATE 003 – Will Egan on being a technical marketer, data, analytics and why coding matters The post MATE 003 – Will Egan on being a technical marketer, data, analytics and why coding matters appeared first on MATE podcast.