MATE 003 – Will Egan on being a technical marketer, data, analytics and why coding matters

Will Egan—self-described Technical Marketer—highlights why data-driven marketing is important and describes a number of methodologies to achieve agile marketing success. In this conversation, we talk about what’s required to be a “Technical Marketer” a...

An episode of the MATE: Marketing, Advertising, Technology and Entrepreneurship podcast, hosted by Adam Jaffrey: Digital Strategist and Entrepreneur, titled "MATE 003 – Will Egan on being a technical marketer, data, analytics and why coding matters" was published on April 27, 2016 and runs 55 minutes.

April 27, 2016 ·55m · MATE: Marketing, Advertising, Technology and Entrepreneurship

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Summary

Will Egan—self-described Technical Marketer—highlights why data-driven marketing is important and describes a number of methodologies to achieve agile marketing success. In this conversation, we talk about what’s required to be a “Technical Marketer” and what benefits such a role brings to organisations. We also discuss A/B testing, customer retention models, gambling psychology and why coding … Continue reading MATE 003 – Will Egan on being a technical marketer, data, analytics and why coding matters

Episode Description

Will Egan—self-described Technical Marketer—highlights why data-driven marketing is important and describes a number of methodologies to achieve agile marketing success. In this conversation, we talk about what’s required to be a “Technical Marketer” and what benefits such a role brings to organisations. We also discuss A/B testing, customer retention models, gambling psychology and why coding … Continue reading MATE 003 – Will Egan on being a technical marketer, data, analytics and why coding matters

The post MATE 003 – Will Egan on being a technical marketer, data, analytics and why coding matters appeared first on MATE podcast.

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