MATE 027 – Thomas Barta on how to succeed as a marketing leader

from MATE: Marketing, Advertising, Technology and Entrepreneurship · host Adam Jaffrey: Digital Strategist and Entrepreneur

Thomas Barta is a marketer, turned McKinsey partner, turned organisational psychologist, speaker, consultant and author. His book, ‘The 12 Powers of a Marketing Leader’, teaches marketers how to succeed by creating value for their customers as well as creating value for their organisation. Learn how to shift the perception of marketing being seen as a … Continue reading MATE 027 – Thomas Barta on how to succeed as a marketing leader The post MATE 027 – Thomas Barta on how to succeed as a marketing leader appeared first on MATE podcast.

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This episode is 45 minutes long.

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This episode was published on June 26, 2017.

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