MATE 029 – Vince Parry reveals the secret world of pharmaceutical drug marketing

from MATE: Marketing, Advertising, Technology and Entrepreneurship · host Adam Jaffrey: Digital Strategist and Entrepreneur

Vince Parry is one of the world’s leading experts on pharmaceutical branding and marketing. With over 30 years’ experience in the industry, Vince was instrumental in bringing brands like Lipitor, Botox, Colgate and Dove to a wider audience. In this fascinating discussion, we cover: why healthcare goods need a different marketing approach to consumer goods; … Continue reading MATE 029 – Vince Parry reveals the secret world of pharmaceutical drug marketing The post MATE 029 – Vince Parry reveals the secret world of pharmaceutical drug marketing appeared first on MATE podcast.

Episode metadata supplied by the publisher feed · Published Jul 10, 2017

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MATE 029 – Vince Parry reveals the secret world of pharmaceutical drug marketing

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This episode was published on July 10, 2017.

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