Math, Magic, and Art: Optimizing for Growth in D2C, with Aaron Zagha, CMO at Newton Baby

from Unpacking the Digital Shelf · host Digital Shelf Institute

Excelling at ecommerce and digital marketing takes a certain combination of diverse skills, often difficult to find in one human being. Aaron Zagha, CMO of Newton Baby, thinks of it as a mix of math, magic, and art. Aaron joined Lauren Livak and Peter to walk us through how that mix shows up in the daily battle for consumer delight, well-rested babies, and optimizing for total growth at Newton Baby.

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This episode was published on March 14, 2022.

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