Mathias Bjørnhof: How to prepare for futures you can't predict

What happens when a futurist starts his own business? Turns out, even someone who thinks about the future for a living can't predict what's coming next.Mathias and I studied entrepreneurship together. A few years later, he left his job to build Anticipate - a consultancy that helps organizations stop planning for one future and start preparing for many. In this conversation, we get into why most companies are stuck using frameworks from the 80s, how to tell real signals from noise, and what it actually takes to sell something 99.99% of people have never heard of.It's strategic, personal, and full of moments where we just figure things out together… as old classmates do.Connect with Mathias on LinkedIn.