EPISODE · Mar 8, 2026 · 32 MIN
Matilda Djerf: Behind the Brand
from Fashion & Founders The Podcast · host Victoria Smith
In this episode, Victoria sits down with Matilda Djerf, the founder of Djerf Avenue, to discuss how she built one of the most recognizable aesthetics in modern fashion. They talk about launching a brand with strong values, building community both online and offline, and navigating the realities of running a global business in your early twenties. Matilda also shares lessons on leadership, vulnerability on social media, and why taking care of yourself is essential when building a company.Follow Fashion & Founders:Podcast IG: @fashionandfoundersPodcast Substack: Fashion and FoundersPodcast Website: fashionandfounders.comPodcast TikTok: @fashionandfoundersPodcast LinkedIn: Fashion and FoundersPodcast YouTube: Fashion and FoundersPodcast Links: Shop MyFollow Matilda:IG: @matildadjerfFollow Djerf Avenue:IG: @djerfavenueShopGlamsquad:Code: FASHIONANDFOUNDERS for $20 offThanks for listening!
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In this episode, Victoria sits down with Matilda Djerf, the founder of Djerf Avenue, to discuss how she built one of the most recognizable aesthetics in modern fashion. They talk about launching a brand with strong values, building community both online and offline, and navigating the realities of running a global business in your early twenties. Matilda also shares lessons on leadership, vulnerability on social media, and why taking care of yourself is essential when building a company. Fo...
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Matilda Djerf: Behind the Brand
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