Matt & Sarela Herrada: How They Built SIMPLi & Are Rethinking the Way We Eat

Matt and Sarela Herrada, co-founders of SIMPLi, join LegendsNLeaders to share the journey behind building a fast-growing food brand rooted in regenerative agriculture, transparency, and a deeper connection to where our food comes from.For Sarela, the story begins in Peru, where food was closely connected to land, culture, farmers, and community. Years later in the U.S., questions about the disconnect between what consumers are told is “healthy” and how food is actually produced helped inspire the creation of SIMPLi.Together, Matt and Sarela share what it took to turn that idea into a company—working directly with farmers, building more transparent supply chains, growing a consumer brand, and trying to prove that a successful business can prioritize both growth and its values.They also open up about the personal side of entrepreneurship: building a company as husband and wife, raising three young children, balancing family with the demands of a growing business, and how parenthood has changed the way they think about leadership and success.In this episode, we explore the SIMPLi journey, regenerative agriculture, entrepreneurship, food and sourcing, building a mission-driven consumer brand, and what Matt and Sarela have learned about creating a business—and a life—that reflects what matters most to them.#SIMPLi #SarelaHerrada #MattHerrada #RegenerativeAgriculture #OrganicFood #FoodIndustry #CPG #Entrepreneurship #Founders #FoodBusiness #SustainableFood