Matt Appleman - The Difference Between Perception and Impact- - Ep 121

Matt Appleman - The Difference Between Perception and Impact- - Ep 121 This episode is a discussion with frame builder and crankset manufacturer Matt Appleman. Matt’s story is that of someone who has brought a product to the world as a result of his own need for something in his own life, which has been a running theme on this show for a while. It means someone created something that benefits themselves first, and then other people afterwards. It is the essence of what it means to be a creative and contributing member of society. Matt figured out years ago that running shorter cranks helped him with bilateral knee pain, but he could not find cranks as short as he wanted. His suspicion was that if he went shorter, things would get better, and they did.  Links: Matt's Website ►► https://www.applemanbicycles.com