Matt Berkson, Co-Founder + CEO of Maison Louis Marie | Luminary Spotlight

Matthew (Matt) Berkson is the co-founder and CEO behind the luxury fragrance and clean beauty brand Maison Louis Marie, where his marketing savvy and brand-building instincts have helped transform a passion project into a globally recognized scent house. Alongside his partner Marie du Petit Thouar, who is the perfumer and comes from a family rooted in botanicals (her Great-Great Grandfather Louis-Marie Aubert Du Petit-Thouars was an acclaimed French botanist in the late 18th century), Berkson has helped steer the brand’s growth from a modest line of six candles to a respected lineup carried by major retailers like Sephora, goop, Bergdorf Goodman and more — all while remaining independent and bootstrapped.Matt and Marie's strategic focus on authentic storytelling, visual content, and sustained organic growth has cultivated a loyal community around the brand’s clean, botanical ethos without compromising its minimalist aesthetic or evolving core values.Discover how Marie and Matt have embedded authenticity into their brand, connecting deeply with consumers in today’s competitive beauty landscape. Plus, learn why working with honest reviewers has become the new frontier of influence for brands.