Matt Cisneros: Dedicating Your Life to Media and Migas

from Changing Austin · host Amplify Credit Union

Matthew Cisneros spends his days thinking about two things: media and migas. As co-owner of Cisco’s Restaurant and Bakery, one of Austin’s most iconic Tex-Mex restaurants, and founder of Backyard Ventures, a growing media and influencer marketing agency, Cisneros bridges the worlds of legacy brands and digital startups. In this episode of the Changing Austin Podcast by Amplify Credit Union, Chief Experience Officer Stacy Armijo sits down with Cisneros to explore how these two beloved Austin institutions reflect the city’s evolving business landscape. From preserving a 75-year-old Austin restaurant tradition to innovating in influencer partnerships and local media, Cisneros shares how Austin’s past and present remain deeply connected. Follow Matt Cisneros on Instagram and LinkedIn: https://www.instagram.com/matthewcisneros https://www.linkedin.com/in/mattcisneros1 Follow Stacy Armijo on Instagram and LinkedIn: https://www.instagram.com/stacy.armijo https://www.linkedin.com/in/stacyarmijo About Changing Austin: Changing Austin examines the people shaping one of America's fastest-growing regions. From reimagining business models to doubling down on nonprofit missions, Changing Austin shares real stories about Austin's unique past and promising future. VISIT Changing Austin at www.changingaustin.com Subscribe on Amazon: https://music.amazon.com/podcasts/1a5623a8-9852-4a9b-948c-0f686aa14e4c/changing-austin Subscribe on Apple: https://podcasts.apple.com/gb/podcast/changing-austin/id1820951608 Subscribe on Spotify: https://open.spotify.com/show/1gOBx6yCBEovj4IEb8LEhj?si=272e2d14b0ad45ec Changing Austin is brought to you by Amplify Credit Union, Austin's home for fee-free commercial banking.

What this episode covers

Matthew Cisneros spends his days thinking about two things: media and migas. As co-owner of Cisco’s Restaurant and Bakery, one of Austin’s most iconic Tex-Mex restaurants, and founder of Backyard Ventures, a growing media and influencer marketing agency, Cisneros bridges the worlds of legacy brands and digital startups. In this episode of the Changing Austin Podcast by Amplify Credit Union, Chief Experience Officer Stacy Armijo sits down with Cisneros to explore how these two beloved Austin institutions reflect the city’s evolving business landscape. From preserving a 75-year-old Austin restaurant tradition to innovating in influencer partnerships and local media, Cisneros shares how Austin’s past and present remain deeply connected. Follow Matt Cisneros on Instagram and LinkedIn: https://www.instagram.com/matthewcisneros https://www.linkedin.com/in/mattcisneros1 Follow Stacy Armijo on Instagram and LinkedIn: https://www.instagram.com/stacy.armijohttps://www.linkedin.com/in/stacyarmijo About Changing Austin: Changing Austin examines the people shaping one of America's fastest-growing regions. From reimagining business models to doubling down on nonprofit missions, Changing Austin shares real stories about Austin's unique past and promising future. VISIT Changing Austin at www.changingaustin.com Subscribe on Amazon: https://music.amazon.com/podcasts/1a5623a8-9852-4a9b-948c-0f686aa14e4c/changing-austin Subscribe on Apple: https://podcasts.apple.com/gb/podcast/changing-austin/id1820951608 Subscribe on Spotify: https://open.spotify.com/show/1gOBx6yCBEovj4IEb8LEhj?si=272e2d14b0ad45ec Changing Austin is brought to you by Amplify Credit Union, Austin's home for fee-free commercial banking.

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Matt Cisneros: Dedicating Your Life to Media and Migas

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This episode was published on October 25, 2025.

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