Matt Doherty, Associate Director of Global Digital Creative & Strategy, Ogilvy & Mather Worldwide

from Hollywood 2.0 · host Peter Katz

Matt Doherty, Associate Director of Global Digital Creative & Strategy, Ogilvy & Mather Worldwide, discusses branded content and transmedia storytelling. Check out the The End of TV as We Know It & The Birth of Transmedia slideshow: http://www.slideshare.net/OgilvyWW/the-end-of-tv-as-we-know-it-the-birth-of-transmedia

Episode metadata supplied by the publisher feed · Published Aug 1, 2013

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Matt Doherty, Associate Director of Global Digital Creative & Strategy, Ogilvy & Mather Worldwide

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