Matt Fenwick- Content as service

UXAUS2019 Day 2 Can’t we just publish stuff? No. No, you can’t. Find out why pumping out content is so damn appealing — and how we can prise clients fingers off the button that says publish. It’s easy, it’s reassuring, and we need to do better. This is the start of a conversation about ways of reframing how we deliver content, shifting client’s thinking to a more user-centred model, and prising their fingers off the button that says ‘publish.’