Matt Jerrams on Building Recognition Through Consistent Work

Gear discussion alert!While we rarely discuss camera gear on this show, I made an exception with Matt because…well because it’s the beginning of the year and for some reason we both started using the same camera at the same time. So why not? It’s probably the last time you hear us discuss it on the show during the remainder of 2026. Matt’s approach to street photography is different because he’s adapted his photography to social media while maintaining his personal photographic vision. He explains, “The truth is there’s an awful lot of mediocrity around, and mediocrity doesn’t get noticed. It doesn’t matter how many hashtags you place. It doesn’t matter what filter you’re using.” His solution is consistency and quality. Rather than chasing trends, Matt focuses on posting strong images regularly which helps him build recognition over time. His perspective on creative freedom is equally instructive. When discussing the balance between personal artistic vision and audience expectations, Matt said “If somebody’s paying you or you’re doing a commission, then you have to fit certain parameters. But if you’re doing it for yourself, it can be totally free. Your personal work should be an expression of what you want to say.” This distinction helps photographers understand when to compromise and when to stay true to their personal vision. Most important, Matt stresses the value of direct human connection in street photography. He believes careful observation and the courage to engage directly with the world are qualities no algorithm can replicate. Links from the show Matt’s Instagram SPM Podcast episode with Matt discussing our recent trips to Cuba in 2018 about 2-weeks apart