Matt Lang, president of Go Store it Storage, shares his unique take on Discount Pricing and ECRI's

How do you scale a self storage portfolio in 2025 without losing focus on operations? In this episode, Thaddeus Campbell talks with Matt Lang, President of Go Store It Storage, about his journey into the industry and what's changing behind the scenes. They cover everything from market trends and rate movement to acquisitions, third-party management, and staying competitive in an increasingly institutional world. Whether you're growing your first facility or managing a national portfolio, this conversation is packed with practical insights. Follow Thaddeus Campbell: LinkedIn: https://www.linkedin.com/in/itsthadcampbell/ Reach Matt Lang: Email: [email protected] LinkedIn: https://www.linkedin.com/in/matthew-j-lang/ Website: https://www.gostoreit.com