Matt O'Keefe, CrossFit super-agent & President of Loud and Live Sports, along with VP of Strategic Development Dylan Malitsky, discuss the events that will shape the future of the sport, plus what WHOOP does for CrossFit athletes and the sport as a whole.

CrossFit super-agent and President of Loud and Live Sports, Matt O'Keefe, along with VP of Strategic Development Dylan Malitsky, discuss their backgrounds and how they got to where they are today (5:18), working with Mat Fraser and other top athletes (9:46), lessons for success (14:29), how the sport has evolved in the past 5 years (16:33), the popularity of Wodapalooza and replicating that with other competitions (18:32), event programming and inside information (28:53), if the Games season is too long (40:30), what WHOOP does for CrossFit athletes (45:32), using recovery, strain and heart rate data in live broadcasts (48:19), comparing your HRV to the world's best (48:34), and growth through innovation and trying new things (50:16). Support the show Follow WHOOP: Sign up for WHOOP Advanced Labs Trial WHOOP for Free www.whoop.com Instagram TikTok YouTube X Facebook LinkedIn Follow Will Ahmed: Instagram X LinkedIn Follow Kristen Holmes: Instagram LinkedIn Buy Aligned by Dr. Kristen Holmes: Follow Emily Capodilupo: LinkedIn