Matt Pierce, CEO of Immediate: $15 Million Raised to Eliminate the Costly Price of Financial Stress in the Workforce

In today’s episode of Category Visionaries, we speak with Matt Pierce, CEO of Immediate, a financial wellness platform helping America's workers access their hard-earned cash between paydays. By prioritizing seamless adoption and meeting customers where their needs are, Immediate has managed not to lose a single client over the years, and continues to expand in the healthcare and hospitality industries.    Topics Discussed: How financial stress can impact the workplace, producing poor outcomes across the board How Immediate identified their market niche and why working with hospitality and healthcare works for them Why seamless integration isn't always what it seems, and how Immediate gets it right where others fail The pros and cons of not moving to Silicon Valley, and weaponizing southern hospitality