Matt Prater - Executive Vice President of Innovation - OuterBox

Matt Prater is a veteran digital strategist and executive leader at OuterBox, where he currently serves as the EVP of Innovation. With a career deeply rooted in the evolution of search engine optimization (SEO) and paid media, Prater is responsible for driving the agency’s technological advancements and ensuring their service offerings stay ahead of industry shifts. Professional Impact at OuterBox Prater has been instrumental in OuterBox’s growth from a boutique firm to a nationally recognized powerhouse in the eCommerce space. His work focuses on: Innovation & AI: Leading the charge on integrating AI-driven tools and automation into digital marketing workflows to improve client ROI and operational efficiency.