Matt Seltzer: How Market Research Drives Smarter Business Growth

In this episode of the Passion Millionaire Podcast, Robert Roth sits down with Matt Seltzer, a market research expert and consultant who helps growing brands make smarter decisions using the same strategies trusted by Fortune 500 companies.Matt shares how entrepreneurs often make costly mistakes by relying on assumptions instead of customer data. He explains how market research, customer insights, surveys, and focus groups can help businesses understand their audience, discover new opportunities, improve marketing performance, and create strategies that actually drive growth.From building and exiting his own research company to helping brands uncover hidden opportunities, Matt reveals why successful companies don’t just guess what their customers want, they use data to make confident decisions.Whether you’re a startup founder, business owner, or marketing leader, this episode will teach you how understanding your customers can become one of your biggest competitive advantages.Connect with Matt Seltzer:https://www.linkedin.com/in/matthewseltzer/ Podcast Website: https://rockandrollyourdreams.com/podcast/