Matt Stone: Killing Your Blog And Then "Killing It" On Amazon

Matt Stone and his alter ego, Buck Flogging, is the author of more than 15 books, one of which was a #1 Amazon bestseller in it’s category for 17 straight months, and the co-founder of Archangel Ink - an audio book publishing company created by authors, for authors.I invited Matt (or was it Buck Flogging) on the show after stumbling upon his book, “Kill Your Blog: 12 Reasons Why You Should Stop F#$ing Blogging”, but got more than I had bargained for.Matt shared his bacon wrapped strategy for publishing audio books with little to no capital, and how he was able to get a dozen audio books to rank in Kindle’s Top 30 & Top 100.For more information on Matt visit http://archangelink.com/In this interview with Matt Stone01:28 - Bacon wrapped welcome02:00 - Amazon publishing, Matt Stone’s new book & more03:00 - Kill Your Blog: 12 Reasons Why You Should Stop F#$ing Blogging by Buck Flogging04:44 - What content marketers are doing wrong05:32 - Using your blog to build your list and leverage Amazon06:11 - Blogging vs. building a subscriber list09:32 - 3 ways to drive traffic to your blog12:00 - Identifying your most desired response from customers12:40 - How to leverage Amazon to boost your blog13:13 - The ultimate tool for Amazon15:00 - Why you need 1,000 downloads in the first 24 to 48 hours15:58 - Life time value of customer’s who buy your book vs. your blog18:34 - Bacon wrapped strategy: Relationship building with “untouchables”26:00 - Bacon wrapped strategy: Audio book publishing from scratch28:46 - Audio books as a marketing channel30:22 - Banking with Audible’s affiliate program34:30 - Audio book production costs36:36 - Why short non-fiction books are profitable in the audio book market37:10 - Narrating your own book vs. hiring a professional narrator40:10 - Is there a market for fiction books?42:41 - The self-publisher’s call-to-action or lack there of44:58 - Buck Flogging’s book publishing platform48:00 - How to get in Kindle’s Top 10053:27 - How to get in Kindle’s Top 3055:32 - Getting the attention of influencers for JV partnerships1:00:07 - Publishing with Archangel Ink1:04:46 - Preferred genres for publishing1:07:10 - Ghost writing1:12:54 - How to get your bacon wrapped strategy on the showFor more information on Matt visit http://archangelink.com/And Get his book, "Kill Your Blog" on Amazon here:http://bit.ly/killyourblogIf you have any questions or challenges or would like a second opinion on your business strategy, email [email protected] and let me know. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com