Matt Torres - Owner and Head Coach of Brute Strength

What is it like to coach the best in the world? Matt Torres is the owner and head coach at Brute Strength and coaches some of the best athletes in the world including the male 1st and 2nd place finishers at the 2024 CrossFit Games. That is not where he started his coaching career, as he was a coach at a CrossFit affiliate and owned one for a number of years. In this conversation we dive into what are the biggest lessons learned of moving from beginner coach, to affiliate owner, to competitive CrossFit coach, to working with the best in the world. He emphasizes the importance of research and development in running a successful gym and the value of mentorship and having the right people around you. Matt emphasizes the need for effective communication, asking questions, and understanding individual athletes' needs and goals. You can follow Matt's @heycoachmatt on IG and Brute Strength @brute.strength. These are both great resources for coaching insights and ways to improve as an athlete and programmer.