Matt Wallaert - Are Chief Behavioral Officers in Our Future?

Behavioral Scientist Matt Wallaert joins Erik and Zarak to chat about how and why organizations should create a Chief Behavioral Officer position. Matt shares insights and examples from his 15+ years of behavioral science experience to explore how academic concepts can be practically and efficiently applied to businesses. Ethical considerations are discussed, always keeping the public good in mind. Low operational costs and high efficacy make the creation of a CBO position a savvy idea for businesses.