Matt Young of Bravado on The Merch Economy

from Behind The Scene · host Behind The Scene

In this episode, Matt Young of Bravado gets real about why merchandise is the lifeblood of touring and how a t-shirt can matter more than a stream. • Why modern touring is all about tickets and t-shirts• Merch creates an emotional connection point• Merch is the last physical link in a digital music era• What big-tour merch logistics really look like • Practical must-dos for a young band’s first merch drop• What record merch sales at festivals signal about fan demand• Unique merch ideas and the value of an iconic logoMake sure to check out Bravado @BravadoUSA on Instagram, and their website, Bravado.com.

Episode metadata supplied by the publisher feed · Published May 8, 2026

What this episode covers

In this episode, Matt Young of Bravado gets real about why merchandise is the lifeblood of touring and how a t-shirt can matter more than a stream. • Why modern touring is all about tickets and t-shirts • Merch creates an emotional connection point • Merch is the last physical link in a digital music era • What big-tour merch logistics really look like • Practical must-dos for a young band’s first merch drop • What record merch sales at festivals signal about fan demand • U...

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Matt Young of Bravado on The Merch Economy

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