Mattel Bets Big On Barbie's Pink Carpet Debut

She’s been an astronaut, a scientist and the president of the United States. Now Barbie is a movie star. Bloomberg’s Kelly Gilblom joins this episode to talk about Mattel’s bet that the $100 million Barbie movie debuting July 21 — and the launch of the company’s entertainment division — will revive its biggest brand, reel in new fans and help it reclaim the No. 1 spot of global toymaker. Read more: Mattel's Risky Bet on a Feminist Barbie Movie Just Might Work Listen to The Big Take podcast every weekday and subscribe to our daily newsletter: https://bloom.bg/3F3EJAK See omnystudio.com/listener for privacy information.