Matthew Cusack - Brand risk causing £7m of investment to be withheld

Have you checked your brand’s intellectual property?   Imagine having £7million of investment held because you found another business already had your name. This is exactly what happened to a company my guest in this episode, Matthew Cusack, is working with.   Matt is Managing Director of National Business Register Group Limited (NBR), an Intellectual Property business, and is responsible for driving the business’ strategy and growth plans. He firmly believes that “people buy people” and relationships are key to the growth of any successful business.   In this episode he discusses the importance of IP (Intellectual Property) to businesses and the risks of not protecting your brand. He also shares what to have in your shareholder agreements and what to do if you are concerned about your IP.   “Every transaction is unique, and every transaction throws up its challenges” – Matthew Cusak   Timestamps   01:35 – An introduction to Matthew 03:10 – What IP is and why it’s important 05:40 – The risks of not protecting your brand 10:28 – What to have in a shareholder agreement 15:10 – Why you need to understand accounting principles 21:27 – The unique challenges of every transaction 23:49 – What to do if you are concerned about IP   Connect with Matthew Cusak   LinkedIn - https://www.linkedin.com/in/matthew-cusack-8a209534/ National Business Register LinkedIn - https://www.linkedin.com/company/start-biz-nbr/ National Business Register Linktree - https://linktr.ee/corinelliott     Connect With Julie Wilkinson   LinkedIn - https://www.linkedin.com/in/juliewilkinson-accounting/ Tik Tok – https://www.tiktok.com/@wasolutions YouTube - https://www.youtube.com/@wilkinsonaccountingsolutio4018 Facebook - https://www.facebook.com/wilkinsonaccountingsolutions Website - https://wilkinsonaccountingsolutions.co.uk/   Before you go, don’t forget to leave a comment and review if you got something out of this episode!   Download the RacketPal app and get a 50% discount with this podcast when you enter WILKPAL at sign up.   RapketPal on the App Store - https://shorturl.at/iDFIS   RacketPal on Google Play - https://shorturl.at/givA2